1987 · Mercury · United States

1987 Mercury Cougar: Outside the Muscle Focus

Outside the muscle focus: 105,847 Cougars for 1987 per Wikipedia's table.

United States · researched through 2026-09-22

Dark red 1987 Mercury Cougar coupe on a paved lot with misty mountains, front three-quarter view
1987 Mercury Cougar in dark red, with the 1987 flush headlamps Ford Motor Company Archives

For 1987 Mercury produced a 20th Anniversary Cougar derived from the LS, in Cabernet Red with gold-finished wheels, badging and trim, according to Wikipedia's own account this record's overview carries; the turbocharged XR7 had been dropped after 1986. Total 1987 production reached 105,847 cars, this record's own dek and production table agree, though this record's own note explains that this figure rests on a single tertiary source whose underlying record is not stated. The 20th Anniversary Cougar itself totalled 5,002 cars, LS-based in Medium Cabernet Red under paint code 2H, this record's own production table states, with its own note adding that the source's text calls the figure approximate, that at least 800 went to Canada, and that the model went on sale from February 1987; this record's own key facts section is otherwise empty for the year.1,2

Three 1987 prices are documented, this record's own prices section shows, each from Consumer Guide's own account and each on a basis the source does not state: $13,595 for the Cougar LS, carrying this record's own note that the base Cougar GS trim was dropped for 1987, leaving only LS and XR-7; $15,832 for the Cougar XR-7; and an $18,052 starting price for the 20th Anniversary Edition, effective from its February 1987 introduction.3

Two engines are documented for 1987, this record's own engine table shows: a 3.8-litre (232 cubic-inch) V6 with central fuel injection, standard on the LS and rated 120 horsepower SAE net, and a 5.0-litre (302 cubic-inch) V8 with sequential electronic fuel injection, optional on the LS and standard on the XR-7, rated 150 horsepower SAE net. Only one transmission is documented for the year, a 4-speed overdrive automatic (AOD) across all models, this record's own transmissions table shows, the separate 3-speed automatic and 5-speed manual XR-7 choices carried in 1985 and 1986 both gone for 1987.2

This record's own options section itemizes 37 entries across LS and XR-7, now the only two trims: individual items include a 58 amp-hour maintenance-free battery standard on the XR-7, individual bucket seats with console offered on the LS only, a sport steering wheel offered on the XR-7 only, and an electronic instrument cluster with digital speedometer, trip odometer, fuel, coolant, oil and voltage displays, diagnostic alert lamps and a trip computer, optional on the LS and standard on the XR-7. Five Preferred Equipment Packages are also documented by code, 161A, 162A and 163A for the LS and 165A and 166A for the XR-7, each bundling an escalating set of the individually listed options, from basic convenience items up through leather-wrapped steering wheels, power seats and the 5.0-litre V8 itself in the top LS package.2

This record's own paint table carries 26 colour entries for 1987: 5 standard colours, Black, Smoke, Medium Scarlet, Oxford White and Medium Cabernet Red reserved for the 20th Anniversary model only; 9 clearcoat metallics; 4 tu-tone combinations; and 8 XR-7-specific two-tone combinations, every one of the eight pairing its body colour over the same Medium Smoke roof. This record's own specifications section carries nine 1987 figures: a 104.2-inch wheelbase, a 200.8-inch overall length, a 70.1-inch overall width, a 53.8-inch overall height, 22.1 gallons of fuel capacity, 14.6 cubic feet of cargo capacity, curb weights of 3,133 pounds for the LS and 3,379 for the XR-7, 10.0-inch vented front discs against 9.0-inch rear drums with 10.0-inch rear drums added for the optional towing package and the XR-7, and an engine summary repeating both ratings from the engine table by trim.2

This record carries no 1987 price beyond the three Consumer Guide figures already given; its own price notes explain that a J.D. Power valuation figure was pulled from every page on the site because those live pages can change without notice and cannot be independently checked. This record's own interiors section is left entirely empty for the year, and no performance figures, identification codes, documented conflicts or unpublished leads survive in their respective sections either, consistent with this record's own production notes describing 1987 as outside the 1967-1973 muscle focus the record otherwise covers in depth.2

Fact sheet · 1987 · United States

The numbers

1987 Mercury Cougar — Outside the muscle focus: 105,847 Cougars for 1987 per Wikipedia's table.

Coverage: Partial — researched sections are shown; missing ones are not yet sourced. Researched through 2026-09-22.

Every figure is labeled with how sure we are. Reported means a manufacturer, registry, or reference figure we cite but have not reconciled against factory records ourselves. Disputed means credible sources disagree and both are shown. Rows are separately scoped; don't add them together unless the note says they make up a total.

Production

Totals
What was countedCountBasisStatus
All 1987 Cougars1,2 as published Single tertiary source; the underlying record is not stated. 105,847 built, model-year Reported
Special edition
What was countedCountBasisStatus
20th Anniversary Cougar (LS-based, Medium Cabernet Red, code 2H)2 20th Anniversary · 2-door coupe · US and Canada The page's text calls the figure approximate and says at least 800 went to Canada; on sale from February 1987. 5,002 built, model-year Reported

Rows are separately scoped; do not add them unless a note says they partition a total.

These years are outside the 1967-1973 muscle focus; the record carries only totals and configuration context.

Prices when new *

ModelPriceBasis
Cougar LS3 $13,595 base price as reported by Consumer Guide (list basis not stated), 1987 model year
Cougar XR-73 $15,832 base price as reported by Consumer Guide (list basis not stated), 1987 model year
Cougar 20th Anniversary Edition3 $18,052 starting price as reported by Consumer Guide (list basis not stated), 1987-02

Prices are the nominal dollars of the day, not adjusted for inflation.

This page used to also show a price sourced to J.D. Power's live valuation pages, pulled from every page on this site on 2026-09-24 because those pages can change without our knowing and we have no way to check them independently. A price for this car elsewhere that looks suspiciously exact to what J.D. Power showed may be quoting that same figure rather than confirming it — several sites we checked turned out to be doing exactly that, without saying so.

Engines

EngineFactory ratingAvailabilityBuilt
3.8 V6 (232) CFI2 232 cu in · central fuel injection 120 hp (SAE net) standard, LS Not yet sourced
5.0 V8 (302) SEFI2 302 cu in · sequential electronic fuel injection 150 hp (SAE net) optional LS; standard XR-7 Not yet sourced

Ratings are the manufacturer's advertised figures under the standard shown (SAE gross before 1972, SAE net after). They are not dyno results, and gross and net ratings can't be compared directly.

Transmissions

TransmissionAvailabilityBuilt
4-speed overdrive automatic (AOD) - all models2 as listed Not yet sourced

Options and packages

CodeOptionPriceInstalled
option Electronic fuel-injected 5.0 liter V8 SEFI engine [LS optional, XR7 standard]2 — Not yet sourced
option Handling suspension with Quadra-shock rear suspension [LS optional, XR7 standard]2 — Not yet sourced
option 58 amp-hr maintenance-free battery [LS optional, XR7 standard]2 — Not yet sourced
option Engine block heater [LS optional, XR7 optional]2 — Not yet sourced
option Automatic temperature control [LS optional, XR7 optional]2 — Not yet sourced
option Individual bucket seats with console [LS optional, XR7 n/a]2 — Not yet sourced
option Leather seating surfaces [LS optional, XR7 optional]2 — Not yet sourced
option 6-way power driver’s seat [LS optional, XR7 optional]2 — Not yet sourced
option Dual 6-way power seats [LS optional, XR7 optional]2 — Not yet sourced
option Power windows [LS optional, XR7 optional]2 — Not yet sourced
option Electric rear window defroster [LS optional, XR7 optional]2 — Not yet sourced
option Interval windshield wipers [LS optional, XR7 optional]2 — Not yet sourced
option Tilt steering wheel [LS optional, XR7 optional]2 — Not yet sourced
option Sport steering wheel [LS n/a, XR7 optional]2 — Not yet sourced
option Leather-wrapped steering wheel [LS optional, XR7 optional]2 — Not yet sourced
option Fingertip speed control [LS optional, XR7 optional]2 — Not yet sourced
option Automatic parking brake release [LS optional, XR7 n/a]2 — Not yet sourced
option Electronic digital clock [LS optional, XR7 standard]2 — Not yet sourced
option Illuminated entry system [LS optional, XR7 optional]2 — Not yet sourced
option Dual illuminated vanity mirrors [LS optional, XR7 optional]2 — Not yet sourced
option Electronic instrument cluster with digital speedometer, odometer, trip odometer, fuel, coolant, oil and voltage displays, diagnostic alert lamps and trip computer [LS optional, XR7 standard]2 — Not yet sourced
option P215/70R14 BSW all-season steel belted radial tires [LS optional, XR7 n/a]2 — Not yet sourced
option Polycast 14" road wheels [LS optional, XR7 n/a]2 — Not yet sourced
option Wire locking wheel covers [LS optional, XR7 n/a]2 — Not yet sourced
option Electronic AM/FM stereo with cassette and 4 speakers [LS optional, XR7 optional]2 — Not yet sourced
option Premium Sound - power amplifier, two additional door-mounted speakers and premium rear speakers - 80w total [LS optional, XR7 optional]2 — Not yet sourced
option Graphic equalizer [LS optional, XR7 optional]2 — Not yet sourced
option Power antenna [LS optional, XR7 optional]2 — Not yet sourced
option HEADLAMP CONVENIENCE GROUP: Includes auto-lamp on/off/delay system and automatic headlamp dimmer [LS optional, XR7 optional]2 — Not yet sourced
option LIGHT GROUP: Includes engine compartment light, dual-beam dome/map light and instrument panel courtesy light [LS optional, XR7 optional]2 — Not yet sourced
option POWER LOCK GROUP: Includes power door locks, power decklid release and power fuel filler door release [LS optional, XR7 optional]2 — Not yet sourced
option KEYLESS ENTRY SYSTEM: Allows driver’s door to be unlocked by depressing numbers above door handle in proper sequence. Passenger side door and decklid can also be opened with additional numbers. [LS optional, XR7 optional]2 — Not yet sourced
161Apackage Preferred Equipment Package 161A (Cougar LS): Interval windshield wipers; Electronic digital clock; Tilt steering wheel; Fingertip speed control; Electric rear window defroster; Electronic AM/FM stereo cassette radio; Power windows; Light group; Power lock group2 — Not yet sourced
162Apackage Preferred Equipment Package 162A (Cougar LS): Interval windshield wipers; Electronic digital clock; Tilt steering wheel; Fingertip speed control; Electric rear window defroster; Electronic AM/FM stereo cassette radio; Power windows; Light group; Power lock group; Front carpet floor mats; Leather-wrapped steering wheel; 6-way power driver’s seat; Polycast wheels (or locking wire wheel covers); Dual illuminated vanity mirrors2 — Not yet sourced
163Apackage Preferred Equipment Package 163A (Cougar LS): Interval windshield wipers; Electronic digital clock; Tilt steering wheel; Fingertip speed control; Electric rear window defroster; Electronic AM/FM stereo cassette radio; Power windows; Light group; Power lock group; Front carpet floor mats; Leather-wrapped steering wheel; 6-way power driver’s seat; Polycast wheels (or locking wire wheel covers); Dual illuminated vanity mirrors; Dual 6-way power seats; Premium Sound system; 5.0L EFI V-8 engine; Electronic instrument cluster; Conventional spare tire2 — Not yet sourced
165Apackage Preferred Equipment Package 165A (Cougar XR-7): Interval windshield wipers; Tilt steering wheel; Fingertip speed control; Electric rear window defroster; Electronic AM/FM stereo cassette radio; Power windows; Power lock group2 — Not yet sourced
166Apackage Preferred Equipment Package 166A (Cougar XR-7): Interval windshield wipers; Tilt steering wheel; Fingertip speed control; Electric rear window defroster; Electronic AM/FM stereo cassette radio; Power windows; Power lock group; Front carpet floor mats; 6-way power driver’s seat; Dual illuminated vanity mirrors; Premium Sound system; Light group2 — Not yet sourced

Paint

CodeColorBuilt
1C Black (standard)2 Not yet sourced
1K Smoke (standard)2 Not yet sourced
2D Medium Scarlet (standard)2 Not yet sourced
9L Oxford White (standard)2 Not yet sourced
2H Medium Cabernet Red (20th Anniversary model only) (standard)2 Not yet sourced
14 Silver Metallic (clearcoat)2 Not yet sourced
18 Smoke Metallic (clearcoat)2 Not yet sourced
26 Bright Red Metallic (clearcoat)2 Not yet sourced
33 Light Regatta Blue Metallic (clearcoat)2 Not yet sourced
5B Driftwood Metallic (clearcoat)2 Not yet sourced
5W Light Taupe Metallic (clearcoat)2 Not yet sourced
55 Medium Taupe Metallic (clearcoat)2 Not yet sourced
77 Medium Shadow Blue Metallic (clearcoat)2 Not yet sourced
8Z Sandalwood Metallic (clearcoat)2 Not yet sourced
1C/18 Black over Smoke Metallic (tu-tone)2 Not yet sourced
14/18 Silver over Smoke Metallic (tu-tone)2 Not yet sourced
33/77 Light Regatta Blue Metallic over Medium Shadow Blue Metallic (tu-tone)2 Not yet sourced
5W/55 Light Taupe Metallic over Medium Taupe Metallic (tu-tone)2 Not yet sourced
1C/73 Black over Medium Smoke (xr-7 two-tone)2 Not yet sourced
14/73 Silver Metallic over Medium Smoke (xr-7 two-tone)2 Not yet sourced
18/73 Smoke Metallic over Medium Smoke (xr-7 two-tone)2 Not yet sourced
26/73 Bright Red Metallic over Medium Smoke (xr-7 two-tone)2 Not yet sourced
33/73 Light Regatta Blue Metallic over Medium Smoke (xr-7 two-tone)2 Not yet sourced
5B/73 Driftwood Metallic over Medium Smoke (xr-7 two-tone)2 Not yet sourced
77/73 Medium Shadow Blue Metallic over Medium Smoke (xr-7 two-tone)2 Not yet sourced
9L/73 Oxford White over Medium Smoke (xr-7 two-tone)2 Not yet sourced

Color names are the factory's. We don't show color swatches, because a screen color is no guide for a restoration.

Specifications

MeasureValueApplies to
Wheelbase2 104.2 in all models, as listed
Overall length2 200.8 in all models, as listed
Overall width2 70.1 in all models, as listed
Overall height2 53.8 in all models, as listed
Fuel capacity2 22.1 gal all models, as listed
Cargo capacity2 14.6 cubic feet text as listed
Curb weight2 LS: 3,133 lbs.; XR7: 3,379 lbs. text by model, as listed
Brakes2 Front: 10.0″ vented disc; Rear: 9.0″ drum; (Rear 10.0″ drums with optional towing package and/or XR-7) text as listed
Engines (as listed)2 LS: 120 hp CFI 3.8L (232 cid) V6; optional 150 hp SEFI 5.0L (302 cid) V8; XR-7: 150 hp SEFI 5.0L (302 cid) V8 text by model; SAE net ratings of the period

Identification

Read a 1987 Mercury VIN

The VIN decoder runs in your browser and never sends the VIN anywhere. How the factory numbered this year's cars:

Same model year

Also in 1987

  • Buick Regal Turbo, Grand National and GNX The last rear-drive Regal year was the turbo Regal's biggest: 20,193 Grand Nationals by one count, a lighter WE4 Turbo T, and 547 McLaren/ASC-converted GNXs.
  • Buick Riviera Riviera sales fell to 15,223; 2,587 were T-Types.
  • Chevrolet El Camino SS RPO Z15 SS Sport Decor trim on the fifth-generation El Camino; no production count from a verifiable source was found.
  • Chevrolet Monte Carlo SS Aerocoupe production rises to 6,052 of 39,251 Super Sports.
  • Ford Thunderbird Reskinned and intercooled: 190 hp with the five-speed, 150 hp with the automatic, and Motor Trend's Car of the Year.
  • Lincoln Mark VII LSC The LSC keeps its 200-hp 5.0 for most of the year; a 225-hp H.O. version is reported to have arrived late in 1987 production.
  • Oldsmobile Cutlass, 4-4-2 and Hurst/Olds The W42 4-4-2 on the rear-drive Cutlass Supreme, with a 307 V-8 and a four-speed automatic.
  • Pontiac Firebird and Trans Am The GTA and the 350 arrive: a factory option printout counts 29,757 Trans Ams, one of them in paint code 84U.
  • Pontiac Grand Prix The last rear-drive, V8 Grand Prix: 16,542 built.