Stories

Cross-marque stories

The arguments that crossed marque lines — what a buyer could actually choose, and what the catalogue will and will not support.

18 stories

Green 1969 Pontiac GTO Judge hardtop with The Judge decal on the front fender and Endura nose, front three-quarter on grass
1969 Pontiac GTO Judge hardtop in green Photo: Sicnag, CC BY 2.0, via Wikimedia Commons
1969

Cross-marque comparison

1969 Hurst Collaborations

4 sourced references

Hurst put its name on an Oldsmobile, an AMC, and a shifter in almost everything else — three different kinds of collaboration that get told as one.

1969

Cross-marque comparison

1969 Mopar Choices

2 sourced references

Belvedere, Road Runner, Charger, and the Daytona: what Chrysler actually let a 1969 buyer order, and where the catalogue stops supporting the legend.

1969

Cross-marque comparison

1969 Showroom War

8 sourced references

Six manufacturers, one model year, and a showroom argument in which the badge on the fender told a buyer far less than the option code did.

1970

Cross-marque comparison

1970 Showroom Argument

12 sourced references

The peak year, read across twelve sources: what six manufacturers advertised in 1970 and how little of it can be compared directly.

1971

Cross-marque comparison

1971

11 sourced references

The year one factory page carried gross and net ratings for the same engines, and every horsepower argument since has been conducted in two languages at once.

1987

Cross-marque comparison

1987

9 sourced references

A Buick that outran the Corvette, a 5.0 that outsold everything, and a model year where the badge on the fender finally stopped telling you what you had.

2004

Cross-marque comparison

2004

18 sourced references

Eighteen sources, no agreed shape: a Mustang ending its Dearborn run, a GTO shipped from Australia, and a Marauder nobody quite knew how to sell.

2004

Cross-marque comparison

Three Letters Cross the Pacific

4 sourced references

Three letters, one Holden Monaro, and a reintroduction that asked American buyers to accept a shape they had not been arguing about for thirty years.

2004

Cross-marque comparison

The Last Mustang Model Year at Dearborn

4 sourced references

The last Mustang model year built at Dearborn, and what the plant's closure actually did and did not mean for the car.

2010

Cross-marque comparison

One Brampton Recipe Produces Three Different Arguments

5 sourced references

One Brampton assembly recipe produced a Challenger, a Charger, and a 300 that argue three different cases from the same components.

2010

Cross-marque comparison

A Sketch Arrives with the First Mopar-Branded Production Special

3 sourced references

A sketch became the first Mopar-branded production special, which makes it a useful test of where a brand ends and a vehicle configuration begins.

2010

Cross-marque comparison

2010

17 sourced references

Camaro, Challenger, and Mustang in showrooms at the same time again — and an engineering argument that had moved on while everyone was remembering 1970.

2015

Cross-marque comparison

Chevrolet Gives the SS Sedan a Clutch Pedal

2 sourced references

Chevrolet gave a rear-drive V8 sedan a clutch pedal almost nobody asked for, in the year that decision stopped being commercially explicable.

2015

Cross-marque comparison

Flat Rock Builds a Global Mustang

6 sourced references

Flat Rock builds a Mustang for markets that had never officially had one, and independent rear suspension stops being the argument it had been for decades.

2015

Cross-marque comparison

Hellcat Arrives with Two Keys

6 sourced references

Two keys, two power levels, one supercharged Hemi — a factory deciding how much of a car a driver gets to use.

2023

Cross-marque comparison

Brampton’s Final Shift Closes Three Different Cars

6 sourced references

Brampton's final shift closed the Challenger, the Charger, and the 300 together, ending three different arguments with one assembly line.

2023

Cross-marque comparison

A Helicopter Lowers Demon 170 into Las Vegas

3 sourced references

A helicopter lowered the Demon 170 into Las Vegas, which tells you most of what you need to know about how the era chose to end.

2023

Cross-marque comparison

Flat Rock Hands Mustang from S550 to S650

3 sourced references

Flat Rock hands the Mustang from S550 to S650 — the only one of the three still standing, and the handoff that proves it.