2004 Ford Thunderbird: A Pacific Coast Roadster and Falling Sales

This record's own dek states that the 280-hp retro roadster continued for 2004, that Ford sold 11,998 in calendar 2004, and that a 1,000-car Pacific Coast Roadster special edition was added; this record's own overview repeats that the 2004 brochure rates the 3.9 DOHC V-8 at 280 hp and 286 lb-ft with a five-speed automatic, and this record's own engines and transmissions sections carry that same single engine-and-transmission pairing.¹

This record's own overview also states that PortholeAuthority gives 12,757 built between July 14, 2003 and July 2, 2004, including the 1,000 Pacific Coast Roadster editions, with July 2003 MSRPs of $36,925 for the Deluxe and $37,970 for the Premium plus $605 delivery; this record's own production section carries that same 12,757 total with a note that the enthusiast site's colour counts sum exactly to it.^1,2

This record's own production section also carries a separate row for the Pacific Coast Roadster at 1,000 units, cross-sourced to both the enthusiast site's own Special Edition row and Wikipedia's own Pacific Coast Roadster paragraph, and a third row for 11,998 calendar-year sales, its own note stating plainly that this is sales, not production, a different basis from the model-year build count.^1,2

This record's own overview also states that the Associated Press reported those 11,998 sales as 33 percent fewer than in 2003, a comparison this record's own text quotes directly from the AP's own sentence rather than computing independently from separate model-year figures; this record's own coverage field is marked partial rather than complete for the year, and its own title carries no trim suffix beyond the plain "2004 Ford Thunderbird."³

This record's own prices section carries the same three July 2003 figures from the overview, $36,925 Deluxe, $37,970 Premium and $605 delivery, each dated to that same month rather than to the 2004 model year's own introduction; this record's own options section itemizes three priced entries from the same July 2003 basis: a Select Shift transmission at $130, a hardtop restricted to the Premium trim at $2,500, and a soft boot at $125, each carrying that same MSRP basis label rather than a separate effective date.¹

This record's own paint table carries seven colours with their own production subtotals, all sourced to the same enthusiast site as the production and price figures; this record's own production notes again state that these colour counts come from one enthusiast site that does not name its own Ford source, and that although they partition the stated total exactly, they remain marked "reported" rather than confirmed.¹

This record's own keyFacts, interiors, specifications, performance, identification, conflicts and unpublished-leads sections are all empty for the year, leaving overview, production, prices, engines, transmissions, options and paint as this record's own sources for 2004. No wheelbase, curb weight or drag coefficient figure appears anywhere in this record for the year, only the production, price and colour data drawn from the enthusiast site and the brochure. No colour or trim detail beyond the seven paint names is recorded, and no interior trim name is recorded at all.²