2004 · Pontiac · United States

2004 Pontiac GTO: the name returns on a Holden coupe

The name returns on an Australian-built Holden coupe with the LS1 V8; 15,740 built for the model year.

United States · researched through 2026-09-22

Black 2004 GTO coupe with its split mesh grille and smooth hood, front three-quarter on display indoors
2004 Pontiac GTO coupe in black Photo: Museumsfotografierer, public domain, via Wikimedia Commons

The GTO name returned for 2004 on a rear-drive coupe built by Holden in Australia, powered by the LS1 5.7-liter V8 at 350 hp with a choice of a six-speed manual or a four-speed automatic. Secondary sources give 15,740 built for the year, split 8,486 manual and 7,254 automatic, a transmission-basis split this record's own production notes describe as partitioning the total cleanly. A separate, later-arriving W40 package, pairing Pulse Red paint with red GTO embroidery and a grey gauge cluster, accounts for 794 of those cars.1,2,3

This record's own production section carries an unusually granular breakdown beyond the plain manual/automatic split: twenty-four individual exterior-color, interior-color and transmission combinations, all sourced to Mark Quitter Racing's own vehicle-build-combination tables, with each color's own combination rows summing to that color's separate paint-production total. Eight exterior colors are documented with their own production counts, from 573 Barbados Blue cars up to 5,009 in Phantom Black, and four interior leather colors are recorded, though this record's own note flags that the source page prints the black and red interior counts with an apparent decimal-point typo, "3.344" for red, which this record resolves as 3,344 specifically because that is the figure the stated 15,740 total requires.4

The LS1 is documented at 350 hp and 365 lb-ft in Pontiac's own specification sheet, but this record's own conflicts section flags a second, transmission-specific torque pair from a separate fact sheet, 375 lb-ft at 4,400 rpm for the manual and 360 lb-ft at 4,000 rpm for the automatic, and states its own treatment plainly: the Pontiac specification sheet leads because it is the factory document, with the secondary transmission-specific figures shown alongside it with full attribution rather than silently adopted in its place.1,3

The GTO coupe carried a manufacturer's suggested retail price of $32,495 as of November 14, 2003, before tax, title, licence, dealer fees and options, with automatic-transmission cars additionally subject to a $1,000 federal gas-guzzler tax that manual cars did not carry. The six-speed manual itself, RPO MN6, is separately priced at $695 as a stand-alone option according to Mark Quitter Racing, with 8,486 installations matching the manual-transmission production figure already given above.1,4

Specification detail includes a 109.8-inch wheelbase, 189.8-inch overall length, a reported 3,725-lb weight on a basis this record's own note states is not specified, 10.0:1 compression on the LS1, 7.0 cu ft of cargo volume and an approximately 18-gallon fuel tank. This record's own identification and performance sections are both empty for the year, a documented gap in period road-test data and VIN-decoding detail rather than an assumption that neither exists for the model.3,1

A separate unpublished lead gives 13,569 GTOs sold in the US against 15,728 imported for 2004, both figures close to but distinct from the 15,740 build total already described above; this record's own note states plainly that the 13,569 figure is a sales count on a different basis than the build totals used throughout the rest of this record, and does not substitute one for the other, leaving the precise gap between imported and sold cars for the model year unexplained by any source consulted here.2

Fact sheet · 2004 · United States

The numbers

2004 Pontiac GTO — The name returns on an Australian-built Holden coupe with the LS1 V8; 15,740 built for the model year.

Coverage: Partial — researched sections are shown; missing ones are not yet sourced. Researched through 2026-09-22.

Every figure is labeled with how sure we are. Reported means a manufacturer, registry, or reference figure we cite but have not reconciled against factory records ourselves. Disputed means credible sources disagree and both are shown. Rows are separately scoped; don't add them together unless the note says they make up a total.

Key facts

  • Reported 2004 production was 15,740: 8,486 manual and 7,254 automatic.2
  • 794 cars carried the W40 package.3

Production

Totals
What was countedCountBasisStatus
GTO total2,3 GTO · coupe · LS1 · not stated by source A built or imported count, not US retail sales. 15,740 built, model-year Reported
By transmission
What was countedCountBasisStatus
Six-speed manual2 GTO · coupe · LS1 · 6-speed manual · not stated by source 8,486 built, model-year Reported
Four-speed automatic2 GTO · coupe · LS1 · 4-speed automatic · not stated by source 7,254 built, model-year Reported
By package or option
What was countedCountBasisStatus
W40 package (Pulse Red, red embroidery, grey gauges)3 GTO W40 · coupe · LS1 · not stated by source 794 built, model-year Reported
Combination
What was countedCountBasisStatus
Phantom Black Metallic / Black interior / automatic4 GTO · coupe · four-speed automatic · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 1,669 built, model-year Reported
Phantom Black Metallic / Black interior / six-speed manual4 GTO · coupe · six-speed manual · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 1,711 built, model-year Reported
Phantom Black Metallic / Red interior / automatic4 GTO · coupe · four-speed automatic · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 631 built, model-year Reported
Phantom Black Metallic / Red interior / six-speed manual4 GTO · coupe · six-speed manual · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 998 built, model-year Reported
Torrid Red / Black interior / automatic4 GTO · coupe · four-speed automatic · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 1,031 built, model-year Reported
Torrid Red / Black interior / six-speed manual4 GTO · coupe · six-speed manual · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 998 built, model-year Reported
Torrid Red / Red interior / automatic4 GTO · coupe · four-speed automatic · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 499 built, model-year Reported
Torrid Red / Red interior / six-speed manual4 GTO · coupe · six-speed manual · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 571 built, model-year Reported
Quicksilver Metallic / Black interior / automatic4 GTO · coupe · four-speed automatic · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 916 built, model-year Reported
Quicksilver Metallic / Black interior / six-speed manual4 GTO · coupe · six-speed manual · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 889 built, model-year Reported
Quicksilver Metallic / Red interior / automatic4 GTO · coupe · four-speed automatic · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 301 built, model-year Reported
Quicksilver Metallic / Red interior / six-speed manual4 GTO · coupe · six-speed manual · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 344 built, model-year Reported
Yellow Jacket / Black interior / automatic4 GTO · coupe · four-speed automatic · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 658 built, model-year Reported
Yellow Jacket / Black interior / six-speed manual4 GTO · coupe · six-speed manual · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 1,014 built, model-year Reported
Impulse Blue Metallic / Black interior / automatic4 GTO · coupe · four-speed automatic · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 273 built, model-year Reported
Impulse Blue Metallic / Black interior / six-speed manual4 GTO · coupe · six-speed manual · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 323 built, model-year Reported
Impulse Blue Metallic / Blue interior / automatic4 GTO · coupe · four-speed automatic · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 369 built, model-year Reported
Impulse Blue Metallic / Blue interior / six-speed manual4 GTO · coupe · six-speed manual · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 478 built, model-year Reported
Pulse Red / Black interior / automatic4 GTO · coupe · four-speed automatic · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 282 built, model-year Reported
Pulse Red / Black interior / six-speed manual4 GTO · coupe · six-speed manual · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 512 built, model-year Reported
Cosmos Purple Metallic / Purple interior / automatic4 GTO · coupe · four-speed automatic · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 323 built, model-year Reported
Cosmos Purple Metallic / Purple interior / six-speed manual4 GTO · coupe · six-speed manual · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 377 built, model-year Reported
Barbados Blue Metallic / Black interior / automatic4 GTO · coupe · four-speed automatic · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 302 built, model-year Reported
Barbados Blue Metallic / Black interior / six-speed manual4 GTO · coupe · six-speed manual · not stated by source Exterior, interior, transmission combination; each colour's combination rows sum to that colour's total. 271 built, model-year Reported

The manual and automatic rows are presented by the source as partitioning 15,740.

Combination rows (Mark Quitter Racing tables) partition each exterior colour, and the colours partition the year total; they are not additional cars.

Prices when new

ModelPriceBasis
GTO coupe, manufacturer's suggested retail price1 $32,495 MSRP as of 2003-11-14; tax, title, licence, dealer fees and options extra, 2003-11-14
Gas-guzzler tax, automatic transmission only1 $1,000 federal tax noted on the specification sheet, 2003-11-14

Prices are the nominal dollars of the day, not adjusted for inflation.

Engines

EngineFactory ratingAvailabilityBuilt
LS1 · 5.7-liter V81,3 346 cu in 350 hp @ 5,600, 365 lb-ft (SAE net) standard 15,7402 Reported

Ratings are the manufacturer's advertised figures under the standard shown (SAE gross before 1972, SAE net after). They are not dyno results, and gross and net ratings can't be compared directly.

Transmissions

TransmissionAvailabilityBuilt
M12 · Six-speed manual (close ratio)1 offered 8,4864 Reported
M30 · 4L60-E four-speed automatic1 offered 7,2544 Reported

Options and packages

CodeOptionPriceInstalled
W40RPO W40 package: Pulse Red paint, red GTO embroidery, grey gauge cluster3 — 7943 Reported
MN6RPO Tremec six-speed manual transmission4 $695 8,4864 Reported

Paint

CodeColorBuilt
WA470G Quicksilver3 2,4504 Reported
WA938J Impulse Blue3 1,4434 Reported
WA946J Barbados Blue3 5734 Reported
WA871J Yellow Jacket3 1,6724 Reported
WA687F Torrid Red3 3,0994 Reported
WA970L Cosmo Purple3 7004 Reported
WA129L Pulse Red3 7944 Reported
WA690F Phantom Black3 5,0094 Reported

Color names are the factory's. We don't show color swatches, because a screen color is no guide for a restoration.

Interiors

CodeTrimBuilt
812 Black leather4 10,8494 Reported
746 Blue leather4 8474 Reported
756 Red leather4 3,3444 Reported
636 Purple leather4 7004 Reported
Leather swatch pairings shown on the specification sheet: black with every colour; red with Quicksilver, Phantom Black and Torrid Red; blue with Impulse Blue; purple with Cosmos Purple; black only with Barbados Blue and Yellow Jacket (swatches unnamed).1 Not yet sourced

Specifications

MeasureValueApplies to
Wheelbase3 109.8 in coupe
Overall length3 189.8 in coupe
Weight3 3,725 lb coupe, basis not stated
Compression ratio3 10.0:1 LS1
Cargo volume1 7 cu ft GTO coupe
Fuel tank (approx.)1 18 US gal GTO coupe

Where the sources disagree

LS1 torque rating

  • 365 lb-ft1
  • 375 lb-ft @ 4,400 (manual); 360 lb-ft @ 4,000 (automatic)3

The Pontiac specification sheet leads; the secondary transmission-specific figures are shown with attribution.

Identification

Read a 2004 Pontiac VIN

The VIN decoder runs in your browser and never sends the VIN anywhere. How the factory numbered this year's cars:

Same model year

Also in 2004

  • Cadillac V-Series The first V-Series car: a CTS sedan with the Corvette Z06-family LS6 V8 rated 400 hp, offered only with a six-speed manual.
  • Chevrolet Monte Carlo SS Supercharged SS (L67, 240 hp) joins the 200-hp SS.
  • Ford Thunderbird The 280-hp retro roadster continued; Ford sold 11,998 in calendar 2004 and added a 1,000-car Pacific Coast Roadster.
  • Mercury Marauder and S-55 The Marauder's second and final year: 302 hp, an electronic four-speed automatic, and 3,214 sales.
  • Pontiac Grand Prix A new sedan-only Grand Prix, with the supercharged GTP and its Comp G package.