1991 · Mercury · United States

1991 Mercury Cougar: Outside the Muscle Focus

Outside the muscle focus: 60,564 Cougars for 1991 per Wikipedia's table.

United States · researched through 2026-09-22

Black 1989 Mercury Cougar XR-7 coupe on a paved lot below cloud-capped mountains, front three-quarter view
Shown: 1989 Mercury Cougar XR-7 in black, on the new MN12 body Ford Motor Company Archives

Wikipedia's own account, this record's overview states, records that for 1991 a 200-horsepower version of the 302 (5.0-litre) Windsor V8 was introduced in the Cougar, and that the 1992 25th Anniversary cars were all green with a tan interior. Total 1991 production is given as 60,564 cars from Wikipedia alone, this record's own dek and production table agree, with this record's own note explaining that this figure rests on a single tertiary source whose underlying record is not stated. A second total of 63,822 cars, credited to the AEROCATS site, is carried as a disputed row, this record's own production table shows, with a note that it differs from the 60,564 figure; this record's own key facts section is empty for the year.1,2

This record's own conflicts section documents the 1991 total-production disagreement directly: AEROCATS gives 63,822 against Wikipedia's 60,564, a gap of 3,258 cars, and this record's own treatment keeps both, retaining the Wikipedia figure in the existing total row while carrying the AEROCATS figure as its own separate row, noting that neither source names its underlying record for the total. Unlike 1990, this record's own production table carries no LS or XR7 breakdown for 1991, leaving only the two competing totals themselves.2,1

Two engines are documented for 1991, this record's own engine table shows: a 3.8-litre (232 cubic-inch) V6 with sequential multi-port fuel injection, standard on the LS and rated 140 horsepower at 3,800 rpm with 215 lb-ft of torque at 2,400 rpm, and a 5.0-litre (302 cubic-inch) V8 with sequential multi-port fuel injection, optional on the LS and standard on the XR7, rated 200 horsepower at 4,000 rpm with 275 lb-ft of torque at 3,000 rpm, that 200-horsepower figure matching Wikipedia's own sentence in the overview exactly. This record's own transmissions section is left entirely empty for the year, unlike 1990's three-entry table.2

This record's own options section itemizes 38 entries across LS and XR7: three items appear here as dealer accessories rather than factory options for the first time in this stretch, a ski carrier, a car cover and a front-end cover, joined by a trunk-mounted 10-CD compact disc changer with remote control, also a dealer accessory and requiring the high-level audio system. A new Luxury Trim Option is documented for the LS only, bundling luxury cloth-and-leather seat trim, luxury cloth door trim, luxury carpeting and a sport analog cluster with tachometer. Five Preferred Equipment Packages are again documented by code, 261A, 262A and 263A for the LS and 265A and 266A for the XR7.2

This record's own paint table carries 15 colour entries for 1991: just 2 standard colours, Oxford White and Currant Red, down from 4 the prior year; 10 clearcoat metallics, including Black under code UA for the first time in this stretch; and 3 XR7 monochromatic colours, Black, Electric Red and Oxford White. Ten interior descriptions are carried by an entirely new trim-code scheme from 1990's, this record's own interiors section shows: five first-character seat-type codes and five second-character colour codes, Titanium, Crystal Blue, Currant Red, Mocha (noted as unavailable on the XR7) and Ebony.2

This record's own specifications section carries nine 1991 figures: a 113.0-inch wheelbase, a 199.9-inch overall length, up from 198.7 the prior year, a 72.7-inch overall width, a 52.7-inch overall height, 19.0 gallons of fuel capacity, 14.7 cubic feet of cargo capacity, curb weights of 3,587 pounds for the LS, 3,753 for the V8-equipped 5-speed LS and 3,800 for the automatic XR7, front and rear brakes grown to 10.9-inch discs from 10.8 the prior year, and an engine summary repeating both ratings by trim. This record carries no 1991 price at all, its own price notes explaining the same removed J.D. Power figure described for other years, and no performance figures, identification codes or unpublished leads survive in their respective sections either.2

Fact sheet · 1991 · United States

The numbers

1991 Mercury Cougar — Outside the muscle focus: 60,564 Cougars for 1991 per Wikipedia's table.

Coverage: Partial — researched sections are shown; missing ones are not yet sourced. Researched through 2026-09-22.

Every figure is labeled with how sure we are. Reported means a manufacturer, registry, or reference figure we cite but have not reconciled against factory records ourselves. Disputed means credible sources disagree and both are shown. Rows are separately scoped; don't add them together unless the note says they make up a total.

Production

Totals
What was countedCountBasisStatus
All 1991 Cougars1 as published Single tertiary source; the underlying record is not stated. 60,564 built, model-year Reported
All 1991 Cougars (AEROCATS figure)2 as published Differs from the 60,564 in the existing total row; see conflicts. 63,822 built, model-year Disputed

Rows are separately scoped; do not add them unless a note says they partition a total.

These years are outside the 1967-1973 muscle focus; the record carries only totals and configuration context.

Prices when new *

No price is shown here. One was, until 2026-09-24: a figure from J.D. Power's live valuation pages, pulled from every page on this site because those pages can change without our knowing and we have no way to check them independently. We haven't found a source we can stand behind to put in its place yet. A price for this car elsewhere that looks suspiciously exact may be quoting that same J.D. Power figure rather than confirming it — several sites we checked turned out to be doing exactly that, without saying so.

Engines

EngineFactory ratingAvailabilityBuilt
3.8 V6 (232) SEFI2 232 cu in · sequential multi-port fuel injection 140 hp @ 3,800, 215 lb-ft @ 2,400 (SAE net) standard, LS Not yet sourced
5.0 V8 (302) SEFI2 302 cu in · sequential multi-port fuel injection 200 hp @ 4,000, 275 lb-ft @ 3,000 (SAE net) optional LS; standard XR7 Not yet sourced

Ratings are the manufacturer's advertised figures under the standard shown (SAE gross before 1972, SAE net after). They are not dyno results, and gross and net ratings can't be compared directly.

Options and packages

CodeOptionPriceInstalled
option Traction-Lok rear axle [LS optional, XR7 standard]2 — Not yet sourced
option Power four-wheel disc brakes with anti-lock brake system (ABS) [LS optional, XR7 standard]2 — Not yet sourced
option Cold weather group including engine block heater, heavy-duty battery and rear defroster (72-amp/hr battery on LS) [LS optional, XR7 optional]2 — Not yet sourced
option Front cornering lamps [LS optional, XR7 optional]2 — Not yet sourced
option Ski carrier [LS dealer accessory, XR7 dealer accessory]2 — Not yet sourced
option Car cover [LS dealer accessory, XR7 dealer accessory]2 — Not yet sourced
option Front end cover [LS dealer accessory, XR7 dealer accessory]2 — Not yet sourced
option Power slide/tilt moonroof with sunshade [LS optional, XR7 optional]2 — Not yet sourced
option Leather seating surfaces [LS optional, XR7 optional]2 — Not yet sourced
option 6-way power driver’s seat [LS optional, XR7 optional]2 — Not yet sourced
option Dual 6-way power seats [LS optional, XR7 optional]2 — Not yet sourced
option Split fold-down rear seat [LS n/a, XR7 optional]2 — Not yet sourced
option Electric rear window defroster [LS optional, XR7 optional]2 — Not yet sourced
option Tilt steering wheel [LS optional, XR7 optional]2 — Not yet sourced
option Anti-theft system [LS optional, XR7 optional]2 — Not yet sourced
option Leather-wrapped steering wheel [LS optional, XR7 n/a]2 — Not yet sourced
option Fingertip speed control [LS optional, XR7 optional]2 — Not yet sourced
option Carpeted floor mats [LS optional, XR7 optional]2 — Not yet sourced
option Illuminated/keyless entry system [LS optional, XR7 optional]2 — Not yet sourced
option Light group - includes engine compartment light, dual-beam dome/map light, and instrument panel courtesy lights [LS optional, XR7 optional]2 — Not yet sourced
option Dual illuminated visor mirrors [LS optional, XR7 optional]2 — Not yet sourced
option Headlamp convenience group (includes auto-lamp on/off/delay system and automatic day/night rearview mirror) [LS optional, XR7 optional]2 — Not yet sourced
option Electronic AM/FM stereo radio with cassette, 4 speakers and digital clock [LS optional, XR7 optional]2 — Not yet sourced
option Trunk-mounted 10-CD compact disc changer with remote control (requires High-Level audio system) [LS dealer accessory, XR7 dealer accessory]2 — Not yet sourced
option P205/70R15 WSW all-season steel belted radial tires [LS optional, XR7 n/a]2 — Not yet sourced
option 15" styled sport wheel covers [LS optional, XR7 n/a]2 — Not yet sourced
option 15" locking radial design (wire style) wheel covers [LS optional, XR7 n/a]2 — Not yet sourced
option 15" cast aluminum wheel with locking lug nuts and P215/70R15 BSW all-season radial tires [LS optional, XR7 n/a]2 — Not yet sourced
option Conventional spare tire (mini spare standard) [LS optional, XR7 n/a]2 — Not yet sourced
option POWER LOCK GROUP: Includes power door locks and remote deck lid release [LS optional, XR7 optional]2 — Not yet sourced
option LUXURY TRIM OPTION: Includes luxury cloth and leather seat trim, luxury cloth door trim, luxury carpeting, and sport analog cluster with tachometer (available on LS only) [LS optional, XR7 n/a]2 — Not yet sourced
option LUXURY LAMP GROUP: Includes auto-lamp on/off/delay system, front cornering lamps, automatic day/night inside rearview mirror [LS optional, XR7 optional]2 — Not yet sourced
option KEYLESS ENTRY SYSTEM: Allows driver’s door to be unlocked by depressing numbers above door handle in proper sequence. Passenger side door and decklid can also be opened with additional numbers (included illuminated entry). [LS optional, XR7 optional]2 — Not yet sourced
261Apackage Preferred Equipment Package 261A (Cougar ls): Tilt steering wheel; Fingertip speed control; Electric rear window defroster; Styled sport wheel covers2 — Not yet sourced
262Apackage Preferred Equipment Package 262A (Cougar ls): Tilt steering wheel; Fingertip speed control; Electric rear window defroster; Electronic AM/FM stereo cassette radio; Power lock group; Aluminum wheels with P215/70R15 BSW tires; Front carpet floor mats; Leather-wrapped steering wheel; 6-way power driver’s seat; Luxury Trim option; Luxury light group; Illuminated entry system; Dual illuminated visor mirrors2 — Not yet sourced
263Apackage Preferred Equipment Package 263A (Cougar ls): Tilt steering wheel; Fingertip speed control; Electric rear window defroster; Power lock group; Aluminum wheels with P215/70R15 BSW tires; Front carpet floor mats; Leather-wrapped steering wheel; Luxury light group; Luxury lamp group; Illuminated entry system; Dual illuminated visor mirrors; Dual 6-way power seats; High level electronic AM/FM stereo cassette radio; Power antenna; Keyless entry; Diagnostic maintenance monitor2 — Not yet sourced
265Apackage Preferred Equipment Package 265A (Cougar xr7): Tilt steering wheel; Fingertip speed control; Electric rear window defroster; Electronic AM/FM stereo cassette radio; Power lock group; 6-way power driver’s seat2 — Not yet sourced
266Apackage Preferred Equipment Package 266A (Cougar xr7): Tilt steering wheel; Fingertip speed control; Electric rear window defroster; Power lock group; 6-way power driver’s seat; Front carpet floor mats; Luxury light group; Diagnostic maintenance monitor; Luxury lamp group; Dual illuminated visor mirrors; High level electronic AM/FM stereo cassette radio; Keyless entry (includes illuminated entry); Power antenna2 — Not yet sourced

Paint

CodeColorBuilt
YO Oxford White (standard)2 Not yet sourced
EC Currant Red (standard)2 Not yet sourced
UA Black (clearcoat)2 Not yet sourced
YX Titanium Frost Metallic (clearcoat)2 Not yet sourced
DD Mocha Frost (clearcoat)2 Not yet sourced
EG Electric Red Metallic (clearcoat)2 Not yet sourced
YG Medium Titanium Metallic (clearcoat)2 Not yet sourced
MV Steel Blue Metallic (clearcoat)2 Not yet sourced
MD Crystal Blue Metallic (clearcoat)2 Not yet sourced
DC Medium Mocha Metallic (clearcoat)2 Not yet sourced
MK Twilight Blue Metallic (clearcoat)2 Not yet sourced
E4 Bright Red (clearcoat)2 Not yet sourced
UA Black Clearcoat (xr7 monochromatic)2 Not yet sourced
EG Electric Red Clearcoat Metallic (xr7 monochromatic)2 Not yet sourced
YO Oxford White (xr7 monochromatic)2 Not yet sourced

Color names are the factory's. We don't show color swatches, because a screen color is no guide for a restoration.

Interiors

CodeTrimBuilt
U- Trim code first character U: Articulated Buckets, Leather2 Not yet sourced
W- Trim code first character W: Individual Buckets, Cloth2 Not yet sourced
3- Trim code first character 3: Articulated Buckets, Cloth2 Not yet sourced
4- Trim code first character 4: Individual Buckets, Leather2 Not yet sourced
5- Trim code first character 5: Individual Buckets, Cloth2 Not yet sourced
-A Trim code second character A: Titanium2 Not yet sourced
-B Trim code second character B: Crystal Blue2 Not yet sourced
-F Trim code second character F: Currant Red2 Not yet sourced
-H Trim code second character H: Mocha (not available on XR7)2 Not yet sourced
-J Trim code second character J: Ebony2 Not yet sourced

Specifications

MeasureValueApplies to
Wheelbase2 113 in all models, as listed
Overall length2 199.9 in all models, as listed
Overall width2 72.7 in all models, as listed
Overall height2 52.7 in all models, as listed
Fuel capacity2 19 gal all models, as listed
Cargo capacity2 14.7 cubic feet text as listed
Curb weight2 LS - 3587 lb.; LS w/V8 (w/5 speed) - 3753 lb lb.; XR7 (w/auto) - 3800 lb. text by model, as listed
Brakes2 LS - Front 10.9" disc, rear 9.8" drum; Optional - Front 10.9" disc, rear 10.0" disc with antilock brakes; XR7 - Front 10.9" disc, rear 10.0" disc with antilock brakes text as listed
Engines (as listed)2 LS - 3.8L (232 cid) V6; 140 hp @ 3800 rpm; 215 lb-ft torque @ 2400 rpm; (optional) - 5.0L (302 cid) V8; 200 hp @ 4000 rpm; 275 lb-ft torque @ 3000 rpm; XR7 - 5.0L (302 cid) V8; 200 hp @ 4000 rpm; 275 lb-ft torque @ 3000 rpm text by model; SAE net ratings of the period

Where the sources disagree

1991 total production

  • 63,8222
  • 60,5641

Both shown; the existing total row keeps the Wikipedia figure and the AEROCATS figure is a separate row. Neither names its underlying record for the total.

Identification

Read a 1991 Mercury VIN

The VIN decoder runs in your browser and never sends the VIN anywhere. How the factory numbered this year's cars:

Same model year

Also in 1991

  • Buick Riviera 13,168 Rivieras with the 3800 V-6.
  • Ford Taurus SHO Last year of the first-generation SHO body: still manual-only, with new Deep Emerald Green and Mocha Frost colours and a 16-inch 215/60 tire on every car.
  • Ford Thunderbird A 5.0 V-8 returned to the Thunderbird line while Super Coupe volume fell to about a third of 1990's.
  • Lincoln Mark VII LSC The LSC and Bill Blass converge: the Blass takes the LSC's suspension and wheels, and both are priced at just over $30,700.
  • Oldsmobile Cutlass, 4-4-2 and Hurst/Olds The front-drive Cutlass Calais Quad 442 used the 2.3 litre Quad 4 four-cylinder.
  • Pontiac Firebird and Trans Am A new face and a factory convertible again: 50,454 Firebirds by one count, plus 2,915 GTAs.
  • Pontiac Grand Prix The twin-cam 3.4 V6 GTP arrives at 210 hp.