1978 · Buick · United States

1978 Buick Riviera: The LXXV Anniversary Edition

Buick's 75th-anniversary LXXV edition was about one in seven of 20,535 Rivieras.

United States · researched through 2026-09-22

Brochure spread: two-tone gold 1978 Riviera coupe, front three-quarter, with a 1934 Buick inset
1978 Buick Riviera, from the 1978 Buick full-line prestige brochure

The 1978 Riviera carried over the B-body design, this record's own overview states, with total production at 20,535, including a 75th-anniversary LXXV edition counted at 2,899 by the Riviera Owners Association's own production page and 2,889 by Wikipedia. This record's own conflicts section lists that LXXV discrepancy twice, once as the headline Owners-Association-versus-Wikipedia disagreement and again as an internal one-digit disagreement between the Owners Association's own production and Evolution pages on one side and its own color-and-trim page on the other; both pairs of figures are shown rather than resolved.1,2,3

This record's own options section describes the LXXV package by name rather than a letter code, "ANNIVERSARY BUICK, 75th," priced at $586 and specifying Designers' Accent Paint in black and silver with leather 50-50 seats, carpeting and seat belts all in gray; its own note, drawn from the Owners Association's Evolution article, states that Buick initially intended to build only 1,000 LXXV cars but that demand extended the run. This record's own conflicts section separately notes the Owners Association's own Evolution text giving 20,353 Rivieras built for 1978 against its own production table's 20,535, with the table figure kept.4,5

This record's own key facts section, drawn from the Evolution article, states that air conditioning at $581 reached 99.8 percent of 1978 Rivieras, cruise control at $95 reached 91.4 percent, a vinyl roof 90.8 percent, a stereo tape player 64.6 percent and the factory in-dash CB radio 7.1 percent. This record's own prices section carries a single figure for the sport coupe, $9,223.50, transcribed from the Owners Association's own 1978 options-and-prices header rather than from a separately dated revision.5,4

This record's own engines section is empty for 1978, engine choices appearing instead inside the options section itself; this record's own options section itemizes 51 entries in total, including a $679 automatic climate control system, a $591 credit for deleting air conditioning entirely, a no-charge choice among 2.73, 3.08 and 3.23 rear axle ratios, a $64 Positive Traction differential, a $199 four-wheel disc brake option, and a $25 heavy-duty engine and transmission cooling package.4

This record's own paint table carries 18 colours from the Owners Association's 1978 chart, its own note describing three two-tone treatments, Silver with Dark Gray, Dark Blue with Medium Blue and Tan with Gold, plus seven vinyl-top colour codes. Its interiors section carries 11 trims: a standard vinyl 50/50 bench with armrest in Green or Tan, five white-vinyl Accent-A-Color choices in Green, Blue, Saffron, Tan or Black accents, and a standard crushed-velour-cloth 50/50 bench with armrest in Blue, Tan, Black or Red; the LXXV's own gray leather interior is described only in the options section's own text, not as a separate row here.3

This record's own specifications section carries seven 1978 figures from the Owners Association's weights-and-measures table: a 3,900-pound curb weight, a 115.9-inch wheelbase, front and rear track of 61.8 and 60.7 inches, a 218.2-inch overall length, a 74.4-inch width, a 55.0-inch height, and a GR78x15 tire size. This record's own identification and unpublished-leads sections are both empty for the year, and its own performance and transmissions sections carry no entries either.6

Fact sheet · 1978 · United States

The numbers

1978 Buick Riviera and LXXV — Buick's 75th-anniversary LXXV edition was about one in seven of 20,535 Rivieras.

Coverage: Partial — researched sections are shown; missing ones are not yet sourced. Researched through 2026-09-22.

Every figure is labeled with how sure we are. Reported means a manufacturer, registry, or reference figure we cite but have not reconciled against factory records ourselves. Disputed means credible sources disagree and both are shown. Rows are separately scoped; don't add them together unless the note says they make up a total.

Key facts

  • ROA Evolution: air conditioning ($581) reached 99.8% of 1978 Rivieras, cruise control ($95) 91.4%, vinyl roof 90.8%, stereo tape 64.6% and the factory in-dash CB 7.1%.5

Production

Totals
What was countedCountBasisStatus
Riviera, all1,2 Riviera · 2-door coupe · not stated by source 20,535 built, model-year Reported
By package or option
What was countedCountBasisStatus
Riviera LXXV anniversary model1,2 Riviera LXXV · 2-door coupe · not stated by source 2,899 vs 2,889. Unknown built, model-year Disputed

Prices when new

ModelPriceBasis
Riviera sport coupe (4EZ37)4 $9,223.50 manufacturer's suggested retail price as transcribed by the Riviera Owners Association, 1978

Prices are the nominal dollars of the day, not adjusted for inflation.

Options and packages

CodeOptionPriceInstalled
option without code in source Automatic climate control A/C system (manual air conditioning standard)4 $679 Not yet sourced
option without code in source Delete Air Conditioner4 $-591 Not yet sourced
option without code in source ANNIVERSARY BUICK, 75th - includes specific Designers' Accent Paint in black and silver, leather 50-50 seats, carpeting and seat belts all in gray.4,5 $586 Unknown1,3 Disputed
option without code in source Axles, Rear: 2.73 Ratio4 $0 Not yet sourced
option without code in source Rear axle, 3.08 ratio4 $0 Not yet sourced
option without code in source Rear axle, 3.23 ratio4 $0 Not yet sourced
option without code in source Positive Traction Differential4 $64 Not yet sourced
option without code in source Brakes, Four-wheel Disc4 $199 Not yet sourced
option without code in source Heavy Duty Engine and Transmission Cooling4 $25 Not yet sourced
option without code in source Cruise Master4 $100 Not yet sourced
option without code in source Electric Rear Window Defogger4 $97 Not yet sourced
option without code in source DELCOTRON, 80 AMP (avail. w/V8 engines) - with air conditioning or heavy duty cooling4 $41 Not yet sourced
option without code in source Delcotron, 80 amp, without air conditioning or heavy-duty cooling4 $44 Not yet sourced
option without code in source Automatic electric door locks (electric door locks standard)4 $57 Not yet sourced
option without code in source Delete Electric Door Locks4 $-85 Not yet sourced
option without code in source California Assembly Line Emission Testing (Required in Calif. only)4 $75 Not yet sourced
option without code in source Engine Block Heater4 $14 Not yet sourced
option without code in source Delete Soft Ray Tinted Glass4 $-79 Not yet sourced
option without code in source Four Note Horn4 $22 Not yet sourced
option without code in source Delete cornering lights (cornering lights standard)4 $-47 Not yet sourced
option without code in source Front Carpet Savers with Inserts4 $24 Not yet sourced
option without code in source Front & Rear Carpet Savers with Inserts4 $44 Not yet sourced
option without code in source Remote Control Outside Rear View Sport Mirror-Right4 $34 Not yet sourced
option without code in source Lighted Visor Vanity Mirror4 $46 Not yet sourced
option without code in source Color Coordinated Protective Body Side Molding4 $58 Not yet sourced
option without code in source Designers' Accent Paint4 $185 Not yet sourced
option without code in source Solid Special Color (current) -Regular4 $147 Not yet sourced
option without code in source Solid special colour (current), Firemist4 $165 Not yet sourced
option without code in source AM-FM Stereo Entertainment Radio, 8-track Tape Player & 40 Channel Citizens Band Transceiver w/Front & Rear Dual Speakers4 $444 Not yet sourced
option without code in source AM-FM Stereo Radio w/8-track Tape Player, Digital Clock, Seek & Scan w/Front & Rear Speakers4 $275 Not yet sourced
option without code in source Sun roof, electric operation4 $695 Not yet sourced
option without code in source Astroroof - Sliding (order by color)4 $895 Not yet sourced
option without code in source Delete 6-way power seat (standard)4 $-158 Not yet sourced
option without code in source Electric Seatback ReclinerPassenger Side4 $113 Not yet sourced
option without code in source Tilt Steering Column4 $73 Not yet sourced
option without code in source Tilt & Telescoping Steering Column4 $88 Not yet sourced
option without code in source Stripe, Body Side4 $50 Not yet sourced
option without code in source Rally Ride & Handling4 $20 Not yet sourced
option without code in source Automatic Level Control4 $130 Not yet sourced
option without code in source Theft Deterrent System4 $130 Not yet sourced
option without code in source GR70-15 steel-belted radial wide-oval white billboard-lettered tires (GR78-15 wide whitewall standard)4 $21.75 Not yet sourced
option without code in source HR78-15 Steel Belted Radial Ply Whitewall4 $27.05 Not yet sourced
option without code in source Tops, Vinyl Landau, Heavily Padded, includes coach lamps4 $254 Not yet sourced
option without code in source Vinyl top, long, heavily padded4 $196 Not yet sourced
option without code in source Trim Carpeting, Trunk4 $58 Not yet sourced
option without code in source Trunk Release, Electric4 $22 Not yet sourced
option without code in source Chrome-plated wheels (wire wheel covers standard)4 $65 Not yet sourced
option without code in source Custom Red Wire Wheel Covers4 $0 Not yet sourced
option without code in source Wire Spoke Wheels4 $600 Not yet sourced
option without code in source Windshield Wiper - 3-speed with low speed delay4 $35 Not yet sourced
option without code in source Engine: 403 cu in (6.6 litre) 4-bbl V-84 $65 Not yet sourced

Paint

CodeColorBuilt
11 White3 Not yet sourced
15 Silver3 Not yet sourced
19 Black3 Not yet sourced
21 Light Blue3 Not yet sourced
22 Medium Blue3 Not yet sourced
29 Dark Blue3 Not yet sourced
44 Light Green3 Not yet sourced
45 Medium Green3 Not yet sourced
48 Dark Green3 Not yet sourced
61 Tan3 Not yet sourced
63 Gold3 Not yet sourced
67 Saffron3 Not yet sourced
69 Brown3 Not yet sourced
77 Red3 Not yet sourced
79 Dark Red3 Not yet sourced
91 Blue Firemist (Riviera exclusive)3 Not yet sourced
92 Amber Firemist (Riviera exclusive)3 Not yet sourced
93 Red Firemist (Riviera exclusive)3 Not yet sourced

Color names are the factory's. We don't show color swatches, because a screen color is no guide for a restoration.

Interiors

CodeTrimBuilt
270 Vinyl 50/50 with armrest (standard): Green3 Not yet sourced
276 Vinyl 50/50 with armrest (standard): Tan3 Not yet sourced
470 White vinyl with Accent-A-Color: Green accent3 Not yet sourced
471 White vinyl with Accent-A-Color: Blue accent3 Not yet sourced
474 White vinyl with Accent-A-Color: Saffron accent3 Not yet sourced
476 White vinyl with Accent-A-Color: Tan accent3 Not yet sourced
478 White vinyl with Accent-A-Color: Black accent3 Not yet sourced
171 Crushed velour cloth 50/50 with armrest (standard): Blue3 Not yet sourced
176 Crushed velour cloth 50/50 with armrest (standard): Tan3 Not yet sourced
178 Crushed velour cloth 50/50 with armrest (standard): Black3 Not yet sourced
179 Crushed velour cloth 50/50 with armrest (standard): Red3 Not yet sourced

Specifications

MeasureValueApplies to
Curb weight6 3,900 lb Riviera
Wheelbase6 115.9 in Riviera
Track, front / rear6 61.8 / 60.7 in Riviera
Overall length6 218.2 in Riviera
Width6 74.4 in Riviera
Height6 55 in Riviera
Tire size (standard, option)6 GR78x15 Riviera

Where the sources disagree

LXXV production

  • 2,8991
  • 2,8892

Both shown.

1978 LXXV count in ROA sources

  • 2,8991,5
  • 2,8893

Both ROA figures shown (in addition to the existing LXXV conflict); they differ by one digit.

1978 Riviera sales figure in ROA text

  • 20,535 (production table)1
  • 20,353 (Evolution text)5

The table figure is kept.

Identification

Read a 1978 Buick VIN

The VIN decoder runs in your browser and never sends the VIN anywhere. How the factory numbered this year's cars:

Same model year

Also in 1978

  • AMC AMX For one year the AMX was a Concord-based hatchback with the 258 six or 304 V8. Only an approximate production figure has been found.
  • Buick Regal Turbo, Grand National and GNX The downsized Regal introduced Buick's production turbo V-6 in the Sport Coupe, and 1978 was the best turbo Regal sales year until 1987.
  • Chevrolet Chevy II and Nova No SS in the source production table; Rally package offered. Enthusiast-compiled production: 288,109 cars.
  • Chevrolet El Camino SS RPO Z15 El Camino Super Sport trim on the fifth-generation El Camino; no production count from a verifiable source was found.
  • Ford Ranchero GT No sourced 1978 Ranchero GT production figure was found; only the Squire sibling (908) is reported outside forum posts.
  • Ford Thunderbird Record Thunderbird production; the Diamond Jubilee Edition marked Ford's 75th year.
  • Mercury Cougar Outside the muscle focus: 213,270 Cougars for 1978 per Wikipedia's table.
  • Oldsmobile Cutlass, 4-4-2 and Hurst/Olds An appearance and handling option in this period; no Hurst/Olds was offered and no production figure was found.
  • Plymouth Road Runner The Volare Road Runner package required a V-8, and output collapsed.
  • Pontiac Firebird and Trans Am Gold joins black: 93,341 Trans Ams, 8,666 Solar Gold Special Editions, and a 220 hp W72 whose count nobody agrees on.
  • Pontiac Grand Prix A downsized A-body Grand Prix with V6 and 301/305 V8 power.
  • Pontiac Tempest and LeMans The LeMans is downsized to a 108.1-inch wheelbase, with a 231 V6 standard, a 305 V8 the only LeMans V8 listed, and a Rally RTS handling package as its sporting option.