1978 · Ford · United States

1978 Ford Ranchero GT: the year with no GT figure at all

No sourced 1978 Ranchero GT production figure was found; only the Squire sibling (908) is reported outside forum posts.

United States · researched through 2026-09-23

Tan 1977 Ford Ranchero GT in side view on a gravel drive, with brown body-side graphics ending in large GT lettering on the bed side
Shown: 1977 Ford Ranchero GT in tan with brown GT graphics Photo: nickmix01, CC BY 2.0, via Wikimedia Commons

This record's own dek states plainly that no sourced 1978 Ranchero GT production figure was found, with only the Squire sibling reported outside forum posts at 908 units. Wikipedia records that Ranchero production ended in 1979, with a commemorative 1979 1/2 model among the choices, but this record's own overview repeats that no sourced GT production or configuration detail for 1978 was found in this research pass at all, leaving this record's own production section for the year resting almost entirely on the single Squire figure described below.1,2

The single production row this record does carry, the 908-car Ranchero Squire, is itself logged as disputed: this record's own conflicts section shows an unsourced enthusiast site giving 907 instead of 908, a one-unit difference, and states that neither source names its own origin for the figure. This record's own production notes add that no sourced Ranchero GT figure of any kind was found for the year, with the Standard Catalog of American Light-Duty Trucks or an actual Ford production report named as what would be needed to close that gap.1

This record's own paint section carries a documented methodological change from 1977: the twenty-nine colors listed come from a 1978 Ford, Mercury and Thunderbird color chart that this record's own note describes as a scanned color-chip page rather than a selectable text table, meaning the codes and names were read directly from the chart image itself, an R-M Automotive Products chip reference, rather than transcribed from text as in earlier years. Two colors the chart itself marks Thunderbird-only, Diamond Blue and Ember Iridescent, are excluded from this record's own list since a Ranchero buyer could not have ordered them, and this record states that the choice of chart is not independently confirmed against a Ranchero-specific order form.3

This record's price section carries the same editorial note found elsewhere in this record: a J.D. Power-sourced figure was removed as of September 24, 2026, since those live valuation pages cannot be independently verified, and no replacement source this record can stand behind has yet been found. Beyond the disputed Squire figure and the paint list, this record's engines, transmissions, options, interiors, specifications, performance and identification sections are all empty for 1978, a broad and explicitly documented gap rather than an assumption that the GT shipped without a drivetrain, dimensions or measured performance that year.1

Two unpublished leads bear on the missing GT figure specifically. A ranchero.us forum post gives 12,469 GT and 9,911 Ranchero 500 for the year, naming no source beyond the usual attribution to the Standard Catalog. A French photo site, trombinoscar.com, repeats the same 12,469 GT and 9,911 Ranchero 500 figures with its own prices attached, $5,400 and $5,179 respectively, alongside a 907-car Squire figure at $5,532 matching the disputed alternative already logged in this record's conflicts section, though this record adopts none of these uncited figures into its own production table, leaving the disputed 908-versus-907 Squire count as the only figure for the year carrying any named secondary source at all.1

Fact sheet · 1978 · United States

The numbers

1978 Ford Ranchero GT — No sourced 1978 Ranchero GT production figure was found; only the Squire sibling (908) is reported outside forum posts.

Coverage: Partial — researched sections are shown; missing ones are not yet sourced. Researched through 2026-09-23.

Every figure is labeled with how sure we are. Reported means a manufacturer, registry, or reference figure we cite but have not reconciled against factory records ourselves. Disputed means credible sources disagree and both are shown. Rows are separately scoped; don't add them together unless the note says they make up a total.

Production

By trim
What was countedCountBasisStatus
Ranchero Squire1 Squire · pickup (car-based) · not stated Sibling-series context for the GT; no 1978 GT figure outside forum and unsourced enthusiast posts was found. 908 built, model-year Disputed

No sourced Ranchero GT production figure was found, and no whole-year 1978 total. The 908 Squire row above is a disputed sibling figure; the 12,469 GT and 9,911 Ranchero 500 counts survive only in the forum and photo-site leads.

Searched 2026-09-29: Heasley's Production Figure Book (search-inside snippets returned nothing for 1978), conceptcarz (no 1978 Ranchero page in series modelID 1550), Wikipedia, the leads already listed. The Standard Catalog of American Light-Duty Trucks or a Ford production report would close this gap.

Prices when new *

No price is shown here. One was, until 2026-09-24: a figure from J.D. Power's live valuation pages, pulled from every page on this site because those pages can change without our knowing and we have no way to check them independently. We haven't found a source we can stand behind to put in its place yet. A price for this car elsewhere that looks suspiciously exact may be quoting that same J.D. Power figure rather than confirming it — several sites we checked turned out to be doing exactly that, without saying so.

Paint

CodeColorBuilt
1G Silver Iridescent3 Not yet sourced
1N Dove Gray3 Not yet sourced
1P Medium Gray Iridescent3 Not yet sourced
2M Dark Red3 Not yet sourced
2R Bright Red3 Not yet sourced
3A Midnight Blue3 Not yet sourced
3G Dark Blue Iridescent3 Not yet sourced
3U Light Blue3 Not yet sourced
3V Bright Blue Iridescent3 Not yet sourced
5M Medium Chestnut Iridescent3 Not yet sourced
5Q Dark Brown Iridescent3 Not yet sourced
6E Bright Yellow3 Not yet sourced
6P Cream3 Not yet sourced
6W Gold3 Not yet sourced
7H Bright Aqua Iridescent3 Not yet sourced
7L Medium Jade Iridescent3 Not yet sourced
7Q Aqua Iridescent3 Not yet sourced
7W Medium Jade3 Not yet sourced
8J Medium Tan Iridescent3 Not yet sourced
8N Dark Cordovan Iridescent3 Not yet sourced
8W Chamois Iridescent3 Not yet sourced
8Y Champagne Iridescent3 Not yet sourced
9D White3 Not yet sourced
21 Bright Red3 Not yet sourced
34 Medium Blue3 Not yet sourced
46 Dark Jade Iridescent3 Not yet sourced
62 Antique Cream3 Not yet sourced
81 Russet Iridescent3 Not yet sourced
83 Light Chamois3 Not yet sourced
85 Tangerine3 Not yet sourced
1C Black3 Not yet sourced
2B Red (Back Panel Only)3 Not yet sourced
9E White (Back Panel Only)3 Not yet sourced

Color names are the factory's. We don't show color swatches, because a screen color is no guide for a restoration.

Where the sources disagree

1978 Ranchero Squire production

  • 9081
  • 907 (trombinoscar.com, an unsourced enthusiast site; see unpublishedLeads)1

Shown as disputed at 908 with the one-unit difference noted; neither source names its origin.

Identification

Read a 1978 Ford VIN

The VIN decoder runs in your browser and never sends the VIN anywhere. How the factory numbered this year's cars:

Same model year

Also in 1978

  • AMC AMX For one year the AMX was a Concord-based hatchback with the 258 six or 304 V8. Only an approximate production figure has been found.
  • Buick Regal Turbo, Grand National and GNX The downsized Regal introduced Buick's production turbo V-6 in the Sport Coupe, and 1978 was the best turbo Regal sales year until 1987.
  • Buick Riviera Buick's 75th-anniversary LXXV edition was about one in seven of 20,535 Rivieras.
  • Chevrolet Chevy II and Nova No SS in the source production table; Rally package offered. Enthusiast-compiled production: 288,109 cars.
  • Chevrolet El Camino SS RPO Z15 El Camino Super Sport trim on the fifth-generation El Camino; no production count from a verifiable source was found.
  • Ford Thunderbird Record Thunderbird production; the Diamond Jubilee Edition marked Ford's 75th year.
  • Mercury Cougar Outside the muscle focus: 213,270 Cougars for 1978 per Wikipedia's table.
  • Oldsmobile Cutlass, 4-4-2 and Hurst/Olds An appearance and handling option in this period; no Hurst/Olds was offered and no production figure was found.
  • Plymouth Road Runner The Volare Road Runner package required a V-8, and output collapsed.
  • Pontiac Firebird and Trans Am Gold joins black: 93,341 Trans Ams, 8,666 Solar Gold Special Editions, and a 220 hp W72 whose count nobody agrees on.
  • Pontiac Grand Prix A downsized A-body Grand Prix with V6 and 301/305 V8 power.
  • Pontiac Tempest and LeMans The LeMans is downsized to a 108.1-inch wheelbase, with a 231 V6 standard, a 305 V8 the only LeMans V8 listed, and a Rally RTS handling package as its sporting option.