1969 · Buick · United States
1969 Buick GS 350, GS 400 and Stage 1: a factory option now
GS production fell to 12,465, and the GS 400's Stage 1 package became a factory option while Stage 2 stayed a dealer item.
United States · researched through 2026-09-22
Two tabulations in this record agree on the year's total Gran Sport count: 4,933 GS 350 hardtops and 7,532 GS 400s, for 12,465 combined. Over-Drive's production table further splits the GS 400 into 6,356 hardtops and 1,176 convertibles, while Wikipedia gives the same 4,933 and 7,532 figures citing Flory's American Cars 1960-1972. Over-Drive's compilation also states that the Stage 1 performance package became a factory-installed GS 400 option for 1969, with the more aggressive Stage 2 still dealer-installed, and lists both the standard and Stage 1 versions of the 400 at 340 hp.1,2
Two figures in this record's own conflict entries are genuinely disputed rather than settled. The GS 400 convertible count is given as 1,176 by Over-Drive's table but as 1,776 by TeamBuick's separate reference, a one-digit difference this record's own conflict entry shows without resolving either way. Pricing shows a similar split: a factory price sheet gives $2,963 for the GS 350, $3,164 for the GS 400 hardtop, and $3,308 for the convertible, while a separate secondary compilation gives $2,980, $3,578, and $3,722 for the same three cars, the GS 400 figures roughly $400 higher in the secondary source; this record's own conflict entry lets the factory sheet lead while noting the secondary GS 400 prices may include options rather than representing a base price. Separately, this record's own production notes state that no citable Stage 1 count was found, and that the California GS's production is folded into the Special DeLuxe coupe (43327) figure rather than broken out, since the compiler's own image caption of 3,574 for the California GS does not actually appear anywhere in that compiler's own table. All Buick intermediate production shown in the production table, across every series, totaled 167,343 for the year.1,3
The standard 400-cu-in V-8 is rated 340 hp at 5,000 rpm and 440 lb-ft at 3,200 rpm; the factory-option Stage 1 version of the same 400 carries an identical 340-hp, 440-lb-ft rating in Over-Drive's engine listing but at 11:1 compression rather than the standard engine's ratio, though this record's own identification entry separately documents a Stage 1 engine code giving 350 hp instead, a third figure this record carries alongside the other two without reconciling it into a single number. The 350-cu-in V-8, standard in the GS 350 and California GS, is rated 280 hp at 4,600 rpm and 375 lb-ft at 3,200 rpm. Three transmissions are documented: a new Turbo Hydra-Matic 350, optional on V-8s under 400 cu in including the GS 350; the Turbo Hydra-Matic 400, optional on the GS 400; and a four-speed manual, optional across the California GS, GS 350, and GS 400.1,3
A detailed factory options sheet lists dozens of order codes down to the cent, headlined by the $199.05 Stage 1 package itself (code A1, bundling the modified 400, specific ornamentation, Positive Traction, a performance axle, heavy-duty cooling, and low-restriction dual exhaust), the $157.98 California-GS-required 280-hp 350 engine (A7), and the $227.04 Turbo Hydra-Matic 400 (B2). Several codes, including tire options F2, F3, and F7, ventilation code I-2, the U1 convenience group, and the W2 molding package, carry different prices depending on whether they were ordered on the California GS, GS 350, or GS 400, reflecting how much standard equipment already varied among the three cars before any options were added.
Twenty exterior paint codes are charted, from Regal Black and Cameo Cream through Copper Mist, and ten interior trim codes are documented split evenly between the GS 350 and GS 400, covering black, blue, buckskin, parchment, and pearl on the GS 350 and black, buckskin, burgundy, parchment, and pearl on the GS 400. This record's own identification entry describes the California GS as built on the Special DeLuxe 43327 coupe body carrying GS 350 trim elements, a vinyl top with GS monograms, and California script, with its production folded into the Special DeLuxe coupe count as already noted; the factory price sheet separately lists it as model 3327, priced as that base coupe plus a required bundle of options covering the 350 engine, transmission, ride, ornamentation, and tire codes. Three engine codes are documented: RP for the 350-cu-in, 280-hp GS 350 and California GS engine, RR and RS for the 400-cu-in, 340-hp GS 400 engine, and a separate "Stage 1" code giving 400 cu in and 350 hp. The two-door bodies' wheelbase is given as 112 in and all coupes' overall length as 200.7 in; no other specifications, and no performance-test data, were found in an accessible documented source for the year.1,3
Fact sheet · 1969 · United States
The numbers
1969 Buick GS 350, GS 400 and Stage 1 — GS production fell to 12,465, and the GS 400's Stage 1 package became a factory option while Stage 2 stayed a dealer item.
Coverage: Partial — researched sections are shown; missing ones are not yet sourced. Researched through 2026-09-22.
Every figure is labeled with how sure we are. Reported means a manufacturer, registry, or reference figure we cite but have not reconciled against factory records ourselves. Disputed means credible sources disagree and both are shown. Rows are separately scoped; don't add them together unless the note says they make up a total.
Key facts
Production
| What was counted | Count | Basis | Status |
|---|---|---|---|
| GS 350 and GS 400 combined2 GS 350 and GS 400 · not stated by source Stated as sales, not counting the California GS coupe. Equals the Over-Drive GS 350 and GS 400 model totals. | 12,465 | sold, model-year | Reported |
| GS 400, all bodies1,2 GS 400 · hardtop and convertible · 400 · not stated by source | 7,532 | built, model-year | Reported |
| All Buick intermediates in table1 Special DeLuxe, Skylark, Skylark Custom, GS 350, GS 400 · not stated by source | 167,343 | built, model-year | Reported |
| What was counted | Count | Basis | Status |
|---|---|---|---|
| GS 350 hardtop (43437)1,2 GS 350 · 2-door hardtop coupe · 350 4-barrel 280 hp · not stated by source Two accounts agree; it is not known whether they share a lineage. | 4,933 | built, model-year | Reported |
| GS 400 hardtop (44637)1 GS 400 · 2-door hardtop coupe · 400 · not stated by source | 6,356 | built, model-year | Reported |
| GS 400 convertible (44667)1 GS 400 · 2-door convertible · 400 · not stated by source | 1,176 | built, model-year | Reported |
| GS 400 convertible (44667), TeamBuick figure3 GS 400 · 2-door convertible · not stated by source TeamBuick 1,776; the existing row (Over-Drive) gives 1,176. See conflicts. | 1,776 | built, model-year | Disputed |
No Stage 1 count was found in a citable source. The California GS is counted in the Special DeLuxe coupe (43327), per Over-Drive; no separate figure is used because the compiler's caption (3,574) is not in its table.
Over-Drive's 1969 image captions disagree with its own table (e.g. 6,346 / 1,776 / 6,305) and are not used.
Prices when new
| Model | Price | Basis |
|---|---|---|
| GS 350 hardtop (43437)1 | $2,980 | factory price as given by secondary compilation, 1969 |
| GS 400 hardtop (44637)1 | $3,578 | factory price as given by secondary compilation, 1969 |
| GS 400 convertible (44667)1 | $3,722 | factory price as given by secondary compilation, 1969 |
| GS 350 sport coupe (3437), factory sheet | $2,963 | manufacturer's suggested retail price, destination charge extra, 1969 model year |
| GS 400 sport coupe (4637), factory sheet | $3,164 | manufacturer's suggested retail price, destination charge extra, 1969 model year |
| GS 400 convertible (4667), factory sheet | $3,308 | manufacturer's suggested retail price, destination charge extra, 1969 model year |
Prices are the nominal dollars of the day, not adjusted for inflation.
Engines
| Engine | Factory rating | Availability | Built |
|---|---|---|---|
| 400 V-8, GS 4001 400 cu in · one 4-barrel | 340 hp @ 5,000, 440 lb-ft @ 3,200 (SAE gross (as listed by secondary source)) | standard, GS 400 | Not yet sourced |
| Stage 1 · 400 V-8 Stage 11 400 cu in · one 4-barrel | 340 hp @ 5,000, 440 lb-ft @ 3,200 (SAE gross (as listed by secondary source)) | factory option, GS 400 | Not yet sourced |
| 350 V-8 4-barrel, GS 3501 350 cu in · one 4-barrel | 280 hp @ 4,600, 375 lb-ft @ 3,200 (SAE gross (as listed by secondary source)) | standard, GS 350 and California GS | Not yet sourced |
Ratings are the manufacturer's advertised figures under the standard shown (SAE gross before 1972, SAE net after). They are not dyno results, and gross and net ratings can't be compared directly.
Transmissions
| Transmission | Availability | Built |
|---|---|---|
| Turbo Hydra-Matic 3501 | new; optional on V-8s under 400 cu in incl. GS 350 | Not yet sourced |
| Turbo Hydra-Matic 4001 | optional, GS 400 | Not yet sourced |
| 4-speed manual1 | optional, California GS, GS 350, GS 400 | Not yet sourced |
Options and packages
| Code | Option | Price | Installed |
|---|---|---|---|
A1order code |
Stage 1 high-performance 400 cu in modified V-8 with specific ornamentation, Positive Traction, performance axle, heavy-duty cooling and low-restriction dual exhaust (GS 400) | $199.05 | Not yet sourced |
A7order code |
280 hp 350-4 V-8 (California GS requirement) | $157.98 | Not yet sourced |
B2order code |
Turbo Hydra-matic 400 transmission (GS 400) | $227.04 | Not yet sourced |
B3order code |
4-speed manual transmission, floor shift (GS 350, GS 400) | $184.80 | Not yet sourced |
B4order code |
Operating console (automatic and bucket seats only; GS 350, GS 400) | $61.09 | Not yet sourced |
B5order code |
Turbo Hydra-matic 350 transmission (GS 350; California GS requirement) | $205.92 | Not yet sourced |
B7order code |
Consolette (manual floor shift and bucket seats only; GS 350, GS 400) | $36.86 | Not yet sourced |
B9order code |
3-speed manual transmission, floor shift (GS 350) | $84.48 | Not yet sourced |
C1order code |
Power disc brakes (not with V2) | $64.25 | Not yet sourced |
C6order code |
Power steering (not with H4) | $100.05 | Not yet sourced |
C7order code |
Power brakes | $41.60 | Not yet sourced |
D1order code |
Sonomatic radio, manual antenna | $69.51 | Not yet sourced |
D2order code |
Sonomatic radio, electric antenna (all except GS 400 convertible) | $100.05 | Not yet sourced |
D3order code |
Stereo tape player (radio and rear speaker required; not with B7) | $116.91 | Not yet sourced |
D5order code |
AM-FM radio, electric antenna (all except GS 400 convertible) | $164.30 | Not yet sourced |
D6order code |
Rear seat speaker | $16.64 | Not yet sourced |
D7order code |
AM-FM radio, manual antenna | $133.76 | Not yet sourced |
E9order code |
Space-saver spare tire and mini-pump | $15.80 | Not yet sourced |
F1order code |
Whitewall tires 7.75 x 14 (standard on GS 400; GS 350, California GS) | $31.60 | Not yet sourced |
F2order code |
Oversize whitewall tires 8.25 x 14, California GS | $55.82 | Not yet sourced |
F2order code |
Oversize whitewall tires 8.25 x 14, GS 350 | $50.56 | Not yet sourced |
F2order code |
Oversize whitewall tires 8.25 x 14, GS 400 | $18.96 | Not yet sourced |
F3order code |
Oversize blackwall tires 8.25 x 14, California GS | $20.01 | Not yet sourced |
F3order code |
Oversize blackwall tires 8.25 x 14, GS 350 | $14.74 | Not yet sourced |
F7order code |
Radial-ply whitewall tires 205R-14, California GS | $93.73 | Not yet sourced |
F7order code |
Radial-ply whitewall tires 205R-14, GS 350 | $88.47 | Not yet sourced |
F7order code |
Radial-ply whitewall tires 205R-14, GS 400 | $56.87 | Not yet sourced |
F8order code |
Wide Oval red-line tires (GS 400) | $31.60 | Not yet sourced |
F9order code |
Wide Oval whitewall tires (GS 400) | $31.60 | Not yet sourced |
G1order code |
Performance axle with Positive Traction differential | $42.13 | Not yet sourced |
G4order code |
Positive Traction differential (included with G1) | $42.13 | Not yet sourced |
H1order code |
Trailer towing option (not with H4 or H6) | $3.69 | Not yet sourced |
H2order code |
Ride and handling option (California GS requirement) | $5.27 | Not yet sourced |
H4order code |
Rallye Road Control package: 15:1 power steering, rear stabilizer bar, heavy-duty shocks and wheels, rear lower control arms, firm rear springs on GS 400 (GS 350, GS 400) | $131.65 | Not yet sourced |
I-2order code |
Forced upper level ventilation, California GS | $57.93 | Not yet sourced |
I-2order code |
Forced upper level ventilation, GS 350 and GS 400 | $42.13 | Not yet sourced |
I-3order code |
Heavy-duty cooling, extra H.D. radiator (I-6 required) | $21.06 | Not yet sourced |
I-6order code |
Air conditioner | $375.99 | Not yet sourced |
I-7order code |
Heavy-duty cooling (fan-driven thermo control, heavy-duty Delcotron and radiator; fuel return lines standard on GS 400) | $33.70 | Not yet sourced |
I-9order code |
Upper level ventilation (included in I-6), California GS | $15.80 | Not yet sourced |
K3order code |
Speed alert | $11.59 | Not yet sourced |
K4order code |
Depressed-park windshield wipers (California GS requirement) | $18.96 | Not yet sourced |
L1order code |
Soft-Ray tinted glass | $38.97 | Not yet sourced |
L2order code |
Soft-Ray tinted windshield only | $26.33 | Not yet sourced |
M7order code |
Rear window defroster (all except GS 400 convertible) | $22.12 | Not yet sourced |
N3order code |
Heavy-duty air cleaner | $9.48 | Not yet sourced |
O4order code |
Door guards | $5.27 | Not yet sourced |
O5order code |
Remote-control outside rear-view mirror | $10.53 | Not yet sourced |
P1order code |
Carpet savers and handy mats | $14.54 | Not yet sourced |
P2order code |
Carpet savers | $7.37 | Not yet sourced |
Q5order code |
Power seat, 4-way tilt adjuster (GS 350, GS 400) | $73.72 | Not yet sourced |
Q6order code |
Custom-padded seat cushions (California GS, GS 350; standard on GS 400) | $15.80 | Not yet sourced |
R1order code |
Power windows (GS 350, GS 400) | $105.32 | Not yet sourced |
S6order code |
Cruise Master (automatic required) | $57.93 | Not yet sourced |
S7order code |
Tilt steering wheel | $45.29 | Not yet sourced |
T2order code |
Vacuum-operated door locks | $47.39 | Not yet sourced |
U1order code |
Convenience group, California GS (glove compartment, courtesy, ash tray, trunk and mirror map lights, dual horns) | $16.11 | Not yet sourced |
U1order code |
Convenience group, GS 350 | $20.01 | Not yet sourced |
U3order code |
Electric clock, trunk light and mirror map light (GS 400) | $23.17 | Not yet sourced |
U5order code |
Tachometer (with B7; GS 350, GS 400) | $47.39 | Not yet sourced |
U6order code |
Electric clock (GS 350, California GS) | $16.85 | Not yet sourced |
V1order code |
Deluxe wheel covers (GS 350, GS 400) | $21.06 | Not yet sourced |
V2order code |
Chrome-plated wheels (not with C1; V2 or V7 required on California GS) | $94.79 | Not yet sourced |
V3order code |
Wire wheel covers (GS 350, GS 400) | $80.05 | Not yet sourced |
V7order code |
Super Sport wheels (GS 350, GS 400; V7 or V2 required on California GS) | $68.46 | Not yet sourced |
W1order code |
GS ornamentation package (California GS requirement) | $51.60 | Not yet sourced |
W2order code |
Custom belt reveal and wheel opening moldings (California GS requirement) | $31.60 | Not yet sourced |
W2order code |
Custom belt reveal moldings (GS 350, GS 400) | $14.74 | Not yet sourced |
W6order code |
Custom window frame moldings (California GS requirement) | $21.06 | Not yet sourced |
X1order code |
Deluxe steering wheel (GS 350) | $15.80 | Not yet sourced |
X2order code |
Appearance group (deluxe steering wheel, front and rear carpeting; X2 or X5 required on California GS) | $34.23 | Not yet sourced |
X3order code |
Floor console, non-operating (bucket seats; GS 350, GS 400) | $31.60 | Not yet sourced |
X4order code |
Rallye steering wheel, GS 350 | $45.82 | Not yet sourced |
X4order code |
Rallye steering wheel, GS 400 | $31.60 | Not yet sourced |
X5order code |
Rallye interior appearance group (front and rear carpeting and Rallye steering wheel) | $64.25 | Not yet sourced |
1Border code |
Reclining passenger seat, Strato-bucket seats (GS 350, GS 400) | $31.18 | Not yet sourced |
27order code |
Head restraints, front, driver and passenger | $16.85 | Not yet sourced |
F3order code |
Oversize blackwall tires 8.25 x 14, GS 400 | $0 | Not yet sourced |
W8order code |
GS Rallye stripes (GS 350, GS 400) | $0 | Not yet sourced |
H5order code |
Heavy-duty energizer (GS 350, California GS) | — | Not yet sourced |
H6order code |
Rallye Ride Control package (rear stabilizer bar, heavy-duty wheels, firm-ride shocks, rear lower control arms; firm rear springs on GS 400) | — | Not yet sourced |
option without code (printed **) |
Custom Trim Nos. 181, 185, 186, 188: Strato-bucket seats with rear courtesy lamps, deluxe armrest and custom compartment shelf (GS 350) | $149.55 | Not yet sourced |
option without code (printed **) |
Custom Trim Nos. 181, 185, 186, 187, 188: Strato-bucket seats (GS 400) | $78.99 | Not yet sourced |
option without code (printed **) |
Custom vinyl top with rear quarter belt molding (not convertible; California GS requirement) | $100.05 | Not yet sourced |
option without code (printed **) |
Two-tone paint with rear quarter belt molding (not convertible) | $31.07 | Not yet sourced |
option without code (printed **) |
Special order paint (single car order) | $76.25 | Not yet sourced |
Paint
| Code | Color | Built |
|---|---|---|
10 |
Regal Black1 | Not yet sourced |
40 |
Cameo Cream (Bamboo)1 | Not yet sourced |
50 |
Polar White1 | Not yet sourced |
51 |
Twilight Blue1 | Not yet sourced |
52 |
Signal Red1 | Not yet sourced |
53 |
Crystal Blue1 | Not yet sourced |
55 |
Turquoise Mist1 | Not yet sourced |
57 |
Verde Green1 | Not yet sourced |
59 |
Lime Green1 | Not yet sourced |
61 |
Burnished Brown1 | Not yet sourced |
63 |
Champagne Mist1 | Not yet sourced |
65 |
Trumpet Gold1 | Not yet sourced |
67 |
Burgundy Mist1 | Not yet sourced |
69 |
Silver Mist1 | Not yet sourced |
75 |
Embassy Gold1 | Not yet sourced |
77 |
Antique Gold1 | Not yet sourced |
80 |
Azure Blue1 | Not yet sourced |
81 |
Sunset Silver1 | Not yet sourced |
82 |
Olive Beige1 | Not yet sourced |
83 |
Deep Gray Mist1 | Not yet sourced |
85 |
Copper Mist1 | Not yet sourced |
Color names are the factory's. We don't show color swatches, because a screen color is no guide for a restoration.
Interiors
| Code | Trim | Built |
|---|---|---|
128, 188 |
GS 350: Black, vinyl3 | Not yet sourced |
121, 181 |
GS 350: Blue, vinyl3 | Not yet sourced |
186 |
GS 350: Buckskin, vinyl3 | Not yet sourced |
124 |
GS 350: Parchment, vinyl3 | Not yet sourced |
185 |
GS 350: Pearl, vinyl3 | Not yet sourced |
168, 188 |
GS 400: Black, vinyl3 | Not yet sourced |
186 |
GS 400: Buckskin, vinyl3 | Not yet sourced |
187 |
GS 400: Burgundy, vinyl3 | Not yet sourced |
164 |
GS 400: Parchment, vinyl3 | Not yet sourced |
185 |
GS 400: Pearl, vinyl3 | Not yet sourced |
Specifications
| Measure | Value | Applies to |
|---|---|---|
| Wheelbase1 | 112 in | two-door bodies |
| Overall length1 | 200.7 in | all coupes |
Identification
- California GS
- The California GS was a Special DeLuxe 43327 coupe with GS 350 trim elements, vinyl top with GS monograms and California script; its production is included in the Special DeLuxe coupe count.1
- California GS
- The factory sheet lists the California GS as 2-door coupe model 3327, priced as the 3327 base price plus required options (A7 280 hp 350, B5 Turbo Hydra-matic 350, H2, W1, W2, W6, X2 or X5, V2 or V7, K4, custom vinyl top).
- Engine codes
- RP: 350, 280 hp, 10.25:1, 4-barrel (GS 350 and California GS); RR and RS: 400, 340 hp (GS 400); "Stage 1": 400, 350 hp as listed.3
Where the sources disagree
1969 GS prices
- GS 350 $2,963; GS 400 hardtop $3,164; convertible $3,308 (factory sheet)
- GS 350 $2,980; GS 400 hardtop $3,578; convertible $3,7221
The factory sheet leads; the secondary GS 400 figures are about $400 higher and may include options.
Identification
Read a 1969 Buick VIN
The VIN decoder runs in your browser and never sends the VIN anywhere. How the factory numbered this year's cars:
Same model year
Also in 1969
- AMC AMX The two-seat AMX's biggest year: 8,293 cars by the enthusiast production table, with a mid-year run of Big Bad colors and 52 Hurst-built Super Stock AMXs for NHRA drag racing.
- AMC Javelin Production fell to 40,675, but the 1969 Javelin added the Big Bad colors, with 2,282 cars painted blue, green or orange, plus the Mod package.
- AMC Rebel and Rebel Machine A base and SST Rebel with no convertible. The Big Bad colors were test-marketed through the New York–New Jersey 'Raider' hardtop. This is host-car context for the 1970 Machine.
- Buick Riviera Another record at 52,872 Rivieras; 5,272 had the GS handling option.
- Buick Wildcat 67,453 Wildcats; the last year of the 430.
- Chevrolet Chevelle and Malibu SS Super Sport became RPO Z25 option equipment, available for 1969 only on the 300 Deluxe coupes as well as Malibu sport coupe, convertible and El Camino.
- Chevrolet Chevy II and Nova SS is RPO Z26 per the source, with L48, L34 and L78 engines. Enthusiast-compiled production: 251,849 cars; Super Sport 17,564.
- Chevrolet El Camino SS SS 396 became RPO Z25 option equipment, orderable on the V8 Malibu El Camino (13680); the El Camino share of the 86,307 Z25s is not separately published.
- Chevrolet Impala SS Only the SS427 (RPO Z24) remains; the reported count ranges from 2,425 to about 2,455.
- Dodge Charger The second-generation Charger's peak-sales year added the SE package and the aero-bodied Charger 500 and Charger Daytona homologation cars, whose production totals are still disputed.
- Dodge Coronet R/T and Super Bee The Super Bee added a hardtop body and the 440 Six Pack, while the 440-powered Coronet R/T continued as the upscale hardtop and convertible.
- Dodge Dart GTS, Swinger and Demon The low-priced Swinger 340 arrived and outsold the GTS by more than two to one (16,637 against about 6,700), while a 375 hp 440 joined the GTS options.
- Ford Fairlane The Fairlane hardtop was the intermediate line's volume leader, while the Fairlane 500 SportsRoof shared its body with the Torino GT, Cobra and Talladega.
- Ford Ranchero GT The Ranchero GT carried Torino GT trim; 1,658 GTs were built, per reference-site counts in the Standard Catalog lineage.
- Ford Thunderbird Fifth-generation Thunderbird; only the whole-line production total was found.
- Ford Torino The Torino GT carried most of the line's volume, the 428 Cobra Jet was in its first full year, and the Talladega aero fastback was built in a short run at Atlanta to homologate a NASCAR nose.
- Mercury Comet and Cyclone The Cyclone fastback came as Cyclone and Cyclone CJ, mid-year Spoilers carried Dan Gurney and Cale Yarborough graphics, and the extended-nose Cyclone Spoiler II was built at Lorain for NASCAR homologation.
- Mercury Cougar A longer, restyled Cougar added a convertible, the Boss 302 arrived in April, and the Eliminator replaced the GT as the performance Cougar.
- Mercury Marauder and S-55 The Marauder name returned on a full-size hardtop, and the X-100 carried the 360 hp 429 four-barrel as its only engine.
- Oldsmobile Cutlass, 4-4-2 and Hurst/Olds The 4-4-2 kept its 400 while the second Hurst/Olds, in white and gold with a 380 hp 455, went into production at about 900 cars.
- Plymouth Barracuda and 'Cuda The last A-body Barracuda introduced the 'Cuda name as a stripped performance package with a standard 340, alongside Formula S and a midyear 440.
- Plymouth GTX, Belvedere and Satellite The GTX shared the Road Runner's new Air Grabber scoop and Super Track Pack but sold 15,602 cars, fewer than a fifth of the cheaper Road Runner.
- Plymouth Road Runner A convertible joined the coupe and hardtop, the 440 Six Barrel arrived at mid-year, and the Road Runner reached its production peak of 84,420.
- Pontiac Firebird and Trans Am The last first-generation Firebird, and the mid-year debut of the Trans Am package: 697 cars by the commonly published count, eight of them convertibles.
- Pontiac GTO Three four-barrel 400s under one nameplate, and the first year of the Judge package built around Ram Air power.
- Pontiac Grand Prix A new 118-inch Grand Prix with the SJ and a 390 hp 428 HO: production more than tripled to 112,486.
- Pontiac Tempest and LeMans The last year of the OHC Sprint six and the 350 HO.
- Rambler American and SC/Rambler AMC and Hurst put the 315-hp 390 V8 and a close-ratio four-speed into the compact Rambler hardtop for NHRA F/Stock. 1,512 were built, and the split between the two paint schemes is disputed.